UKTV
QUANTICO LAUNCH
Senior Creative
To excite crime fans that a new premium show is in town.
THE WORK
To promote one of the biggest crime shows ever to air on the channel, we implemented a strategy to let the content shine.
We emphasised the stunning visuals and star-studded cast and incorporated the intriguing campaign tagline "Trust No One" across all marketing materials.
We created a mix of teasers, outdoor advertisements, and cinema trailers to ensure maximum exposure..
To promote one of the biggest crime shows ever to air on the channel, we implemented a strategy to let the content shine.
We emphasised the stunning visuals and star-studded cast and incorporated the intriguing campaign tagline "Trust No One" across all marketing materials.
We created a mix of teasers, outdoor advertisements, and cinema trailers to ensure maximum exposure..
We began by creating an intriguing, sound design-focused teaser advert that aired across UKTV ad junctions
We complemented this with out-of-home (OOH) advertising using key art teasing the campaign line
This was followed by a launch cinema trailer that featured clips and graphical copy to highlight key story elements of the show