LOPAY
REWARD YOURSELF
Creative Director
To target small businesses with its low transaction fee.
THE WORK
We saw an opportunity to focus on small business owners rewarding themselves with their savings from their hard work in the client's first TV commercial.
Obviously, being a first, the client required a lot of hand-holding; luckily, my experience as a director allowed me to explain the process clearly and create a feeling of collaboration, ensuring their budget was in safe hands.
The team loved the final product and saw a significant improvement in app downloads, and I'm assuming bubble bath sales quadrupled.
We saw an opportunity to focus on small business owners rewarding themselves with their savings from their hard work in the client's first TV commercial.
Obviously, being a first, the client required a lot of hand-holding; luckily, my experience as a director allowed me to explain the process clearly and create a feeling of collaboration, ensuring their budget was in safe hands.
The team loved the final product and saw a significant improvement in app downloads, and I'm assuming bubble bath sales quadrupled.
The TV advert