EA
GOLF CLASH
Associate Creative Director
Generate excitement among new and returning players about an upcoming game update, the road to fame, for Golf Clash.
THE WORK
This update needed to stand out, so I led a team to develop a unique design that captured the game's quirky arcade style while introducing our new mascot, the Gopher, and a fresh brand tone.
We teased the refresh on social media, launched it across platforms with explainer videos highlighting the key unique selling points and wrapped up the campaign with a rap song, obviously!
This update needed to stand out, so I led a team to develop a unique design that captured the game's quirky arcade style while introducing our new mascot, the Gopher, and a fresh brand tone.
We teased the refresh on social media, launched it across platforms with explainer videos highlighting the key unique selling points and wrapped up the campaign with a rap song, obviously!
First, we teased the game update with a countdown via Golf Clash social accounts
Then, launched with our Hero film
Which was supported by explainer videos
Finally, we rounded it off with an array of UA advertsing highlighting key USP’s