EA
DESIGN HOMEAssociate Creative Director
Inspire design fanatics that Design Home is not just a game but a premium lifestyle app.
THE WORK
First, we enhanced the quality of our UA advertising. Over six months, we introduced 3D-focused brand films highlighting the game's unique selling points. These films consistently outperformed previous campaigns, improving click-through rates.
Next, we produced a live-action commercial that captured the aspirational feeling of playing the game. To attract new players, we scheduled the advert on US lifestyle channels.
To further build on the brand's growth and create a long-term, cost-effective strategy, we introduced an aspirational brand ambassador.
Next, we produced a live-action commercial that captured the aspirational feeling of playing the game. To attract new players, we scheduled the advert on US lifestyle channels.
To further build on the brand's growth and create a long-term, cost-effective strategy, we introduced an aspirational brand ambassador.
A selection of the 3D high-performing UA adverts
Which laid the groundwork for our CTV, incorporating key insights from our UA testing
This resulted in us combining live action with traditional in-game assets for our Brand Ambassador