UKTV
CHRISTMAS REBRAND
Senior Creative
Christmasify the Gold TV Channel.
THE WORK
Well, it begins with a rebranding effort aptly named Christmas Gold.
Starring Fred the Gingerbread Man, who appeared across idents, bumpers, and trailers.
This festive touch helped position the channel as a Christmas comedy escape for the audience.
Additionally, we produced engaging social media videos to spread seasonal joy, including a reactive parody of that year's John Lewis advertisement featuring a legendary Gold comedy star.
Well, it begins with a rebranding effort aptly named Christmas Gold.
Starring Fred the Gingerbread Man, who appeared across idents, bumpers, and trailers.
This festive touch helped position the channel as a Christmas comedy escape for the audience.
Additionally, we produced engaging social media videos to spread seasonal joy, including a reactive parody of that year's John Lewis advertisement featuring a legendary Gold comedy star.
Fred insisted on appearing in the Christmas shows, so our design team got to work
We then exploded some Christmas joy across the channel idents & bumpers
Then, 48 hours after the original launch, we made a Buck Fizz-inspired John Lewis parody with a Gold twist