BBC

THE 50th


ROLE  

Senior Creative
BRIEF

Create a one-off celebration for BBC Two's 50th birthday.

THE WORK

Although no one initially requested it, we advocated for a revamp of the iconic BBC Two logo—yes, creatives love a rebrand!
I collaborated closely with the BBC's Head of Design to develop a straightforward yet impactful rebrand that honoured one of the UK's most beloved channels.  Not every creative can claim that.

This rebranding was further enhanced by bringing back some of the classic idents for a special one-time celebration.



This minimalist beauty was featured across all branding around the event on the channel



Yes, everything, including endboards, idents and any continuity announcements  

 

Then on the big day, we unwrapped some idents





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