Tesco
Tesco Ireland wanted to highlight the Scan As You Shop service and iconic red bubbles that guide customers directly to specially selected best-value products in the height of Covid.
So we naturally rode our trolleys into the Wild West, putting one memorable cowboy protagonist in store. With a mask on his face, the target of red bubbles in sight and armed with a scan gun, the leading family man took on the weekly shop.
Role: Senior Creative and Director